The SCHULBAU educational buildings trade fair in Berlin is one of the most important trade fairs of its kind. SWARCO Road Marking Systems, represented by Product Manager Bianca Schönheit, used this opportunity to showcase the EUROTHERM schoolyard and playground markings. To do so, she made the most of the coronavirus-related safety precautions to present the product line on several fronts – in the traditional format at the SWARCO Road Marking Systems stand, but also in a video shown on stage, and via livestream. Bianca Schönheit highlighted EUROTHERM’s outstanding versatility as well as the passion that went into the product.
12th November 2020 – Markings are not just indispensable signs on roads and other surfaces. They can also be fun! This is the message SWARCO Road Marking Systems brings to its audience when presenting the EUROTHERM product line. “With us, safety is always the number one priority, so we take coronavirus-related safety precautions seriously, too – and we also did so during our interactions with prospective clients.” That is how Bianca Schönheit, Preformed Markings Product Manager at SWARCO Road Marking Systems, describes the showing at the fair. The presentation of EUROTHERM’s wide range of possibilities was therefore able to convince visitors at the stand, via livestream and on stage. At the time of the fair in September, intensive talks with prospective clients were still possible, while abiding by comprehensive hygiene precautions, of course.
A Three-Minute Pitch
SWARCO Road Marking Systems had exactly three minutes to attract the visitors’ undivided attention. “And we did it. We intentionally chose to highlight the many decorative possibilities of EUROTHERM. These colourful preformed markings inspire children to interact with each other and let their imaginations soar. So the goal was to emphasize the advantages of playful learning in schoolyards and playgrounds alike. And it was a resounding success, both at our stand and via video conference,” Bianca Schönheit says.
Versatile, Colourful and Safe
The EUROTHERM product line are preformed thermoplastic pavement markings for schoolyards and playgrounds. Their individual designs and layouts are literally limitless. Movement games, math grids, number snakes, letter mazes, compasses or other pedagogical drawings – children have countless opportunities to learn through play. Decorative markings are also finished with glass granulate to enhance their skid resistance. EUROTHERM is easy to apply and extremely resistant to frost, snow, ice, salt and oil. And this product line can also be used for road traffic. Among its most popular applications are traffic signs and company logos, too.
About SWARCO Road Marking Systems
Quality products and services from SWARCO Road Marking Systems guide traffic safely from A to B by day and, above all, by night. On all types of roads. Whatever the weather. From a single source. Over 5,000 customers in more than 80 countries place their trust in them.
For further information visit: www.swarco.com/rms